- prime time
- nounthe hours between 7 and 11 p.m. when the largest tv audience is available (Freq. 1)• Hypernyms: ↑clock time, ↑time
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noun1. : the evening period generally from 7 to 11 p.m. during which television has its largest number of viewers ; also : television shows shown in prime time2. : the choicest or busiest time* * *
Radio and Television.the hours, generally between 8 and 11 P.M., usually having the largest audience of the day.[1955-60]* * *
prime time noun (radio and TV)The peak period for viewing and listening during the day, having the highest rates• • •Main Entry: ↑prime* * *
the most popular time for watching television, which is in the middle of the eveningThesaurus: times in the evening or nighthyponym television and radio audiences and what they dohyponym happening at night and related to nightsynonym* * *
prime time,the peak hours of television viewing (in the United States, approximately 6 to 11 P.M.): »The network was…gambling on soap opera in prime time (Time).
–prime´-time´, adjective.* * *
n. the regularly occurring time at which a television or radio audience is expected to be greatest, generally regarded in the television industry as the hours between 8 and 11 p.mthe Olympics dominated 59% of prime time
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noun [noncount]1 a : the time in the evening when the largest number of people are watching televisionThe program is being shown during prime time.
a prime-time program
1 b : the television shows that are on during prime timeHe's the best actor in prime time.
2 chiefly US, informal : the highest or most difficult level of useThis software isn't ready for prime time. [=it is not yet good enough to be used; it has problems that need to be corrected]
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the time when the greatest number of people are watching television or listening to the radio•
prime-time television
See also: ↑peak time
Useful english dictionary. 2012.
